Mezcal Market Forecast 

London, United Kingdom — The global mezcal market is entering a decisive growth phase as rising demand for premium, artisanal spirits intersects with structural supply constraints rooted in agave cultivation and regional regulation. According to the latest market outlook covering 2026 to 2036, the mezcal market is valued at USD 687.4 million in 2026 and is projected to reach USD 1,403.6 million by 2036, expanding at a compound annual growth rate (CAGR) of 7.4% over the forecast period.

This outlook reflects steady global consumption growth, increasing international distribution, and the gradual elevation of mezcal from a niche, craft spirit into a recognised premium category across multiple regions.

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Market Context: Production Concentration and Structural Constraints

Mezcal production remains highly concentrated, with a limited number of distilleries accounting for a large share of output, primarily within Mexico, the spirit’s country of origin. Regional manufacturing control plays a critical role in shaping market dynamics, as local regulations, denominación de origen requirements, agave sourcing, and climate conditions directly influence production costs, scalability, and consistency.

Agave supply represents a structural constraint for the industry. Long cultivation cycles, vulnerability to weather variability, and pest exposure create periodic shortages that affect supply reliability. As global demand rises, producers face increasing pressure to balance expansion with sustainability and quality preservation. Ensuring consistent distribution beyond traditional markets adds further operational complexity, particularly as mezcal gains traction internationally.

Growth Outlook Through 2036

Between 2026 and 2031, the mezcal market is expected to grow from USD 687.4 million to USD 982.3 million, an absolute increase of USD 294.9 million within five years. This phase of expansion is driven by rising consumption in established markets such as the United States and Europe, alongside broader awareness in emerging regions.

Premiumisation remains a central growth theme. Producers are increasingly positioning mezcal as a high-quality, culturally authentic spirit, supported by traditional production methods and sustainable practices. Innovation through new product expressions and limited releases is also contributing to value growth, helping brands differentiate while responding to evolving consumer tastes.

Demand Drivers: From Cultural Heritage to Global Premium Spirit

Historically, mezcal demand has been shaped by its artisanal roots, distinctive smoky flavour, and strong association with regional Mexican craftsmanship, particularly in Oaxaca. Prior to the 2010s, mezcal established itself as a fast-growing craft category, benefiting from rising interest in premium spirits and diversified flavour profiles.

Looking ahead, future demand is expected to be driven by continued global shifts toward artisanal and premium alcoholic beverages. Mezcal’s growing presence in cocktail culture, upscale on-trade venues, and export portfolios is expanding its reach to new consumer segments. While production constraints and sustainability considerations remain influential, overall demand is forecast to grow steadily across major regions.

Leading Segments: Product and Concentration Analysis

By product type, Joven mezcal leads the global market, accounting for 59% of total consumption. Its dominance reflects its fresh, unaged profile, versatility in cocktails, and broader accessibility compared to aged variants such as Reposado and Añejo.

By concentration, 100% Agave Mezcal represents the leading segment, holding 72% of the market. Demand for this segment is driven by consumer preference for purity, authenticity, and higher perceived quality. As awareness around ingredients and production methods increases, 100% agave products continue to set the benchmark for premium mezcal consumption.

Regional and Country-Level Growth Trends

Mexico remains the largest mezcal market globally, supported by domestic consumption and export growth, and is forecast to grow at a CAGR of 7.4% through 2036. Developed markets such as the United States (7.5%) and the United Kingdom (7.6%) are experiencing strong uptake, driven by established cocktail cultures and premium spirit demand.

Emerging markets are also contributing to long-term growth. India is projected to record the highest CAGR at 8%, reflecting rising disposable incomes, expanding premium spirits consumption, and increasing openness to international beverage categories. China, with a projected CAGR of 7.8%, represents another growing opportunity as interest in foreign and craft spirits gradually expands.

Competitive Landscape and Industry Positioning

The mezcal market features increasing participation from global spirits groups seeking to diversify premium portfolios. Companies such as Pernod Ricard, Diageo plc, Bacardi Limited, Brown-Forman Corporation, Constellation Brands, Campari Group, LVMH Moët Hennessy Louis Vuitton, Beam Suntory, Heaven Hill Brands, and Rémy Cointreau are actively expanding their presence through branded offerings, distribution scale, and portfolio integration.

Competition is centers on product quality, heritage positioning, regulatory compliance, and the ability to navigate agave supply dynamics while meeting growing international demand.

Outlook

Through 2036, the mezcal market is expected to maintain a steady upward trajectory, shaped by premiumisation, geographic expansion, and evolving consumer preferences for authentic, origin-led spirits. While supply constraints and regulatory frameworks will continue to influence the pace of growth, mezcal’s global profile is set to strengthen as it becomes an established fixture within the premium spirits landscape.

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